D&S has the unique “5C Rapid Positioning Method” and “Funnel Model”, which distinguish itself in the industry. It is based on “Brand Architects in the Digital Age” and can provide a full range of brand management consulting and design services, such as strategic brand management, brand strategic planning, brand positioning, brand naming, brand logo design, brand integrated marketing communication, etc. to help customers comprehensively improve brand reputation and value, and ultimately foster consumers' bond with the brand.
Through the “Central Kitchen “of mass content management platform, D&S uses big data tools to consolidate terminal marketing scenarios, build output ecosystem with big content integration, and stimulate audience participation by pushing unique content, guiding the topic evolution and generating continuous resonance. D&S content marketing emphasizes user mindset, social mindset and big data mindset, creating content that is worthy of sharing, topical, and can generate lasting interaction.
D&S actively integrates multi-party high-quality data resources and independently develops automated marketing systems to form a whole value chain service system from consumer insight to content creativity, precise advertising, web communication, social marketing, KOL and online celebrity communication, search engine optimization, and e-commerce. We maximizes the customer's business value through a one-stop digital integrated marketing service, providing customers with more professional integrated marketing solutions for brand and product communication in the digital age.
D&S public relations communication service is characterized with its integrated expertise, effectiveness, and reliance on years of accumulated professional resource and execution advantages. It can not only provide integrated strategies and efficient execution for customers' large-scale communication campaigns, but also meet specific needs of the customer by providing tailored communication for a specific period of time.
ADVERTISEMENT & CREATIVE
Advertisement & Creative
Since 2014, D&S has made into the top tier of China's leading public relations and advertising companies, and a 4A member. D&S's advertising creativity is an important component of content marketing, emphasizing the communication and sharing of creative works. It is a creative service that integrates advertising and public relations. In practice, based on big data and audience behavior analysis to establish a creative Big idea, and diverge from this Big idea, create creative content worthy of sharing.
With plenty of brainstorming ideas and excellent execution capabilities, D&S creates events with newsworthiness and social influence. D&S's event marketing service covers all kinds of creative activities online and offline, and with profound human insights, combine hotspots, scenarios, IP, celebrities, sports, entertainment, public welfare and other factors to sensationalize the brand and promote its popularity and reputation rapidly.